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Ploynapa Julagasigorn is a Counsel at Lexpertise Law Firm, seamlessly blending legal expertise with a strategic business perspective. She specializes in Intellectual Property (IP), Dispute Resolution, Privacy and Data Protection, and Regulatory Affairs, bringing over eight years of experience from a leading regional law firm.

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Ploynapa has played a pivotal role in landmark cases, including pioneering the use of Thailand’s Computer Crimes Act to combat online infringement. She has led successful criminal raid actions, secured high-value compensation for clients, and advised major industry players across the technology, retail, e-commerce, food, fashion, petrochemical, agricultural and automotive sectors. Additionally, she has significantly shaped the legal framework for e-commerce businesses by ensuring compliance with Thailand’s Personal Data Protection Act (PDPA) and developing multiple IP protection and enforcement guidelines across the ASEAN region.

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​Beyond client representation, Ploynapa has actively contributed to the development of legal practice both locally and internationally. She previously served as Chair of the Intellectual Property Rights (IPR) Working Group at the European Association for Business and Commerce (EABC), Secretary of the Licensing Executives Society (LES) of Thailand, and a member of the Blockchain Subcommittee at the International Trademark Association (INTA).

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With her outstanding contributions to the field, Ploynapa was recognized as a Rising Star by INTA in 2023 and by IP STARS, Managing IP, from 2022 to 2024.

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Ploynapa holds an MBA (with distinction and a full scholarship) from the University of Glasgow, an LL.M. in Business Law from Chulalongkorn University, and an LL.B. from Thammasat University. She is a qualified Thai lawyer and Notarial Services Attorney. Fluent in Thai and English, with proficiency in Korean, she combines legal acumen with business insight, enabling her to navigate business-related legal matters seamlessly.

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Languages

  • Thai

  • English

  • Korean

Education

  • LL.B., Thammasat University

  • LL.M. in Business Laws, Chulalongkorn University

  • MBA, Glasgow University

Qualifications

  • Lawyer’s License, The Lawyer Council of Thailand

  • Notarial Services Attorney, The Lawyer Council of Thailand

  • Extraordinary Member, The Thai Bar Association

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